I was thinking about the process of building a solution and it occurred to me that in many ways, each stage of developing a product or project is a simple Go/No Go question.
Coming from a background in digital agencies I’ve often asked why a client wanted to hire an agency. However clients rarely understand why they need to hire an agency and in a lot of cases it’s not actually what they need at all, well not a traditional agency relationship anyway.
I read with interest Alexander Kjerulf’s blog post on 10 things companies should stop doing now. Obviously any article in a top 10 format is going to talk in very general terms but I was surprised to see number four on the list… Corporate values.
Thousands of years ago on the grassy plains of Africa before the bow and arrow, early hominids used to literally run their prey to death.